How much time can a customer expect to spend on insight vs. wrangling data with Datorama?

The correct answer reflects the ideal functionality of Datorama in the realm of data analysis and marketing intelligence. The platform is designed to minimize the time users spend wrangling or preparing data, allowing them instead to focus on deriving insights. By automating data integration, processing, and cleaning, Datorama enables marketers and analysts to efficiently analyze data, draw actionable conclusions, and optimize their marketing strategies.

In an effective use case scenario, the balance would indeed lean heavily towards spending the majority of time, approximately 80%, on gaining insights and making data-driven decisions, while only 20% of the time is needed for the tasks associated with data wrangling. This distribution allows for a more strategic approach to marketing activities, as organizations can leverage the insights derived from data analysis quickly and effectively.

This balance highlights the efficiency that Datorama aims to provide, allowing users to capitalize on their data rather than getting bogged down by the often tedious and time-consuming processes associated with data preparation.