In Marketing Cloud Intelligence, how is customer engagement typically measured?

Customer engagement in Marketing Cloud Intelligence is measured through various metrics that capture how users interact with content over time. This includes the engagement rate, which shows the percentage of users who actively interact with content compared to the total number of users exposed to it. Additionally, repeat visits indicate customer loyalty and ongoing interest, while interactions encompass various activities, such as clicks, shares, or comments on content. These metrics collectively provide a comprehensive view of customer engagement, reflecting the effectiveness of marketing strategies in maintaining customer interest.

The other options do not provide a holistic view of customer engagement. For example, measuring solely by the duration of visits (the first option) captures only one aspect of engagement and does not account for different types of interactions or the frequency of visits. Similarly, focusing on the amount of content shared highlights a specific behavior but misses other important engagement indicators. Relying only on survey responses (the last option) would provide a limited view, as it often reflects only the opinions of those who take the time to respond, rather than all customer interactions. Thus, option B is the most comprehensive and accurate measure of customer engagement in Marketing Cloud Intelligence.