In Marketing Cloud Intelligence, what does the term "data governance" refer to?

The term "data governance" in the context of Marketing Cloud Intelligence refers to the policies ensuring data quality and compliance. This involves the management and oversight of data assets throughout an organization. Data governance establishes frameworks and guidelines that dictate how data is to be managed, accessed, and used ethically and legally. It includes aspects such as data quality management, ensuring that data is accurate, consistent, and reliable; compliance with data protection regulations; and defining roles and responsibilities for data stewardship within the organization.

By implementing sound data governance practices, organizations can improve their data integrity and trustworthiness, which are essential for effective decision-making and successful marketing efforts. Thus, recognizing the importance of governance in maintaining data standards and compliance makes this choice the most relevant answer to the question asked.