Mapping campaign name values from different sources to the same campaign name dimension in Datorama will automatically harmonize your data at the campaign name level for matching values.

The statement is true because mapping campaign name values from different sources to the same campaign name dimension in Datorama facilitates data harmonization. When multiple data sources utilize varied naming conventions for campaigns, it can lead to discrepancies and challenges in analyzing the effectiveness of those campaigns. By specifically mapping these different values to a unified dimension, you ensure that all related data points are aligned under a single campaign name.

This harmonization allows for more accurate reporting, comparison, and analysis of campaign performance, enabling marketers to gauge the effectiveness of their efforts across platforms without confusion arising from inconsistent naming conventions. It enhances data integrity and ensures that analytics reflect a true picture of campaign performance, thus allowing for better-informed marketing decisions.