What does a high bounce rate indicate in Marketing Cloud Intelligence?

A high bounce rate indicates that visitors are leaving the website after viewing only one page. This metric is particularly significant because it often suggests that users did not find the content engaging or relevant enough to explore further into the site. In Marketing Cloud Intelligence, monitoring this rate can provide valuable insights into user behavior and website performance.

When a visitor lands on a page and then exits without interacting with additional pages, it highlights opportunities for improvement in content quality, user experience, or the effectiveness of marketing strategies. A high bounce rate can be a signal to marketers that they need to investigate further into the reasons behind this behavior, such as the landing page's content, layout, or the clarity of calls to action.

In contrast, the other options describe scenarios that would correlate with lower bounce rates or positive engagement metrics, which do not align with the implications of a high bounce rate. Understanding this distinction helps marketers optimize their strategies to retain visitors and enhance overall web performance.