What does Datorama address that is often missing in BI products?

The primary strength of Datorama lies in its robust capability to integrate and unify data from various marketing sources through pre-built API connectors and a distinctly designed marketing data model. This feature directly addresses a common gap in Business Intelligence (BI) products, which often lack the specialized adaptability required for marketing analytics.

Many traditional BI tools are designed for general data analysis and visualization, but they may not offer the specific connectors or data schema optimized for marketing data, which can lead to complications in data organization and analysis. Datorama's pre-built connectors facilitate seamless integration of diverse marketing data sources, ensuring that users can quickly harness and analyze the insights relevant to their marketing efforts without the need for extensive configuration or custom development.

This ability to connect and standardize data from various marketing platforms automates much of the data management process, allowing marketers to focus on analysis and strategy rather than data wrangling. Therefore, the distinctive offering of Datorama aligns with the specific needs of marketing professionals seeking to derive actionable insights from their data efficiently.