What is one benefit of using calculated metrics in analysis?

Using calculated metrics in analysis provides the significant benefit of facilitating immediate decision-making. This capability allows analysts to create real-time insights by applying formulas to existing data sets, which can yield vital information swiftly. For instance, if a business needs to assess its return on investment (ROI) across various campaigns, calculated metrics enable quick computation and display of this data, allowing stakeholders to make informed choices promptly.

While calculated metrics do aggregate data from multiple sources, their primary strength lies in how they transform data into actionable insights that drive decision-making. They are not limited to only historical data; rather, they can leverage both historical and real-time data. Moreover, while revisions can be made if necessary, calculated metrics are generally designed to be user-friendly and adjustable, contrary to the notion that they are difficult to revise. This flexibility in manipulation further enhances their role in enabling immediate and effective decision-making within a business context.