What is one way that the Marketplace benefits customers and partners?

The Marketplace in Marketing Cloud Intelligence offers significant advantages to both customers and partners by providing an easy-to-use and install use case that addresses specific business needs. This accessibility facilitates a smoother onboarding experience for new users who may be unfamiliar with the complexities of the platform. By offering straightforward solutions that target particular challenges, the Marketplace enables customers to quickly leverage Datorama's capabilities without requiring intricate technical knowledge or extensive customization.

Designing a use case that is readily installable helps to overcome barriers to entry, allowing customers to see results and value from their data integration efforts more rapidly. This user-friendly approach fosters a sense of confidence and encourages exploration of further functionalities within the platform. Additionally, partners benefit from this model as they can leverage the pre-built solutions to better serve their clients, enhancing collaborative efforts and promoting successful utilization of Datorama.

The other options reference capabilities that, while valuable, either suggest a complex implementation process, require heavy customization, or imply a broader scope than the Marketplace typically focuses on. Instead, the Marketplace's strength lies in providing targeted, practical solutions that make it easier for users to engage with Datorama effectively.