What is the primary purpose of creating a content strategy in Marketing Cloud Intelligence?

Creating a content strategy in Marketing Cloud Intelligence aims to ensure consistent messaging and optimize performance across all marketing efforts. A well-defined content strategy serves as a roadmap, guiding marketers on how to effectively communicate with their audiences. Consistent messaging is crucial for brand recognition and trust, while optimization focuses on tailoring content to meet specific audience needs, improve engagement, and drive conversion rates. By systematically planning content based on data insights, marketers can analyze what works best, make informed decisions, and enhance the overall impact of their campaigns. This approach aligns with best practices in digital marketing, ensuring that all touchpoints reflect the brand's core message and objectives while maximizing returns on marketing investments.