What type of user roles can be assigned within Marketing Cloud Intelligence?

The correct answer encompasses the full range of user roles that can be assigned within Marketing Cloud Intelligence, which includes administrator, analyst, and viewer roles.

Administrators hold the highest level of access and control over the platform, allowing them to configure settings, manage user permissions, and oversee the overall functionality of Marketing Cloud Intelligence. This role is essential for maintaining the integrity of data and ensuring that users have the appropriate access required to perform their tasks.

Analysts have a crucial role as they are typically responsible for data analysis, utilizing the tools provided to extract insights and generate reports that can drive business strategies. Their capabilities include access to various data exploration and visualization features, enabling them to interpret complex data sets effectively.

Viewers are granted permission to access and view the data and reports within the platform but do not have the ability to create or edit content. This role is important for team members who need to stay informed about data findings without the risk of altering any analytics setup or configurations.

By encompassing all three roles, Marketing Cloud Intelligence allows organizations to create a structured hierarchy within their data management and ensures that users can collaborate effectively while maintaining security and data integrity.