Which component integrates data from different marketing channels in Marketing Cloud Intelligence?

The data integration layer serves as the foundational component that facilitates the consolidation of data from various marketing channels within Marketing Cloud Intelligence. This is crucial because organizations often utilize multiple platforms and sources for their marketing efforts, including social media, email, web analytics, and more. The data integration layer allows for the seamless gathering, normalizing, and unifying of this disparate data into a cohesive view.

By employing this layer, users can ensure that they have a comprehensive understanding of their marketing performance across channels, which enables better decision-making and optimization of marketing strategies. This holistic approach means that analysts and marketers can execute more effective campaigns by leveraging insights derived from integrated data sources.

In contrast, the analytics dashboard primarily focuses on visualizing the insights derived from the integrated data, while the reporting module organizes and presents those insights in structured formats. The campaign management tool, on the other hand, is designed for the execution and management of marketing campaigns rather than the integration of data. These components are essential but are secondary to the role of the data integration layer in consolidating data from different channels.