Which feature allows marketers to create personalized marketing campaigns?

Creating personalized marketing campaigns is primarily facilitated by audience segmentation. This feature enables marketers to divide their larger audience into smaller, more targeted groups based on specific characteristics or behaviors. By understanding the distinct preferences, needs, and behaviors of different segments, marketers can tailor their messaging, offers, and creative content to resonate with each audience, resulting in more effective campaigns.

In contrast, lead scoring focuses on evaluating the potential of leads to become customers, primarily based on their interactions and behavior, rather than personalizing marketing directly. Customer journey mapping is a strategic tool for visualizing and understanding the steps customers take throughout their interaction with a brand, which can inform broader marketing strategies but does not inherently create personalization. Campaign analytics involves tracking and measuring the performance of campaigns but doesn't actively create personalization in the messaging. Therefore, audience segmentation stands out as the key feature that directly enables the crafting of personalized marketing strategies.