Which is not a way that Datorama can benefit customers?

The correct answer highlights a misconception regarding the capabilities of Datorama. While Datorama offers various features and tools that assist businesses in analyzing and visualizing their marketing data, it does not claim to possess AI capabilities that can address all of a customer's business needs.

Datorama is robust in its ability to connect and unify diverse marketing data sets, allowing businesses to have a consolidated view of their performance. This unification helps businesses to see the bigger picture without having to navigate fragmented data sources.

Moreover, Datorama facilitates the building of custom KPIs, which empowers users to tailor their data analysis according to specific business objectives with a straightforward interface, requiring minimal coding knowledge. This accessibility enables marketers to focus on the insights rather than getting bogged down in technical complexities.

Additionally, real-time data visualization and reporting are fundamental features of Datorama, enabling users to make informed decisions based on up-to-the-minute information. This capability allows businesses to react quickly to changes in performance and optimize their marketing strategies in real time.

The assertion that AI can solve all business needs is overly broad and unrealistic; while AI can enhance features within Datorama, it does not serve as a catch-all solution for every challenge a business may encounter.