Which phases are considered the main components of an implementation project in Marketing Cloud Intelligence?

The main components of an implementation project in Marketing Cloud Intelligence are centered around the stages that ensure data is not only integrated but also well-prepared for analysis and visualization. The correct choice emphasizes the critical phases of data integration, harmonization, and visualization.

Data integration is the initial step where data from various sources is gathered and brought into the Marketing Cloud Intelligence platform. This sets the foundation for any subsequent analyses. Following integration, harmonization occurs, which is essential for ensuring that the integrated data is consistent and meaningful. This phase involves cleaning, transforming, and aligning the data formats so that different data sets can work together effectively. Finally, visualization is the phase where insights are made digestible and actionable through charts, graphs, and other visual formats, enabling stakeholders to comprehend the data easily and make informed decisions.

The combination of these three phases—data integration, harmonization, and visualization—provides a comprehensive approach to handling data from inception to presentation, ensuring that all steps necessary for effective data usage are accounted for within an implementation project. Each of these components plays a vital role in the overall success of marketing analytics strategies.